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If you know me, you know that I’m all about the path of least resistance. I need step-by-step processes and visual guides. And that’s exactly what I get from Customer Service Is Just Foreplay: The Modern Customer Experience Will Separate You From The Competition by Jason Cass and Brian Appleton. Even though this was…
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Does your agency have an effective customer referral program? One that runs on autopilot once you start it? Or as a colleague of mine calls it, “a self-licking ice cream cone”? By now you’ve learned customers don’t grow on trees. And I bet you’ve worked your butt off to build your loyal client base.…
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