Sales

A hard insurance market is bittersweet. On one hand, it’s a great opportunity to grow commissions simply by renewing accounts. On the other hand, renewing those clients becomes a lot harder thanks to tighter underwriting guidelines and rate increases.   So how can insurance agents position themselves to win in a hard market?   Here…

Does your agency have an effective customer referral program? One that runs on autopilot once you start it? Or as a colleague of mine calls it, “a self-licking ice cream cone”?   By now you’ve learned customers don’t grow on trees. And I bet you’ve worked your butt off to build your loyal client base.…