Sales

How To Renew More Clients In A Hard Insurance Market

A hard insurance market is bittersweet. On one hand, it’s a great opportunity to grow commissions simply by renewing accounts. On the other hand, renewing those clients becomes a lot harder thanks to tighter underwriting guidelines and rate increases.   So how can insurance agents position themselves to win in a hard market?   Here…

Read More

How To Build An Effective Customer Referral Program

Does your agency have an effective customer referral program? One that runs on autopilot once you start it? Or as a colleague of mine calls it, “a self-licking ice cream cone”?   By now you’ve learned customers don’t grow on trees. And I bet you’ve worked your butt off to build your loyal client base.…

Read More